Week in Review posts have been a five-day affair for us. This week, we were bestowed with more than a few newsworthy pieces dropping over the weekend, making our lives a little busier. This week was trucktacular, as Chevrolet started its press drives for the 2014 Chevrolet Silverado. We’ll have a review up for you in no time to report back on how it shakes out. Meanwhile, Ford was on the truckfensive, as Ford Trucks marketing manager Doug Scott sat down with Motor Trend staffers to report back on the future of his brand. And our own Trevor Dorchies interviewed the head designer of the Ford Atlas concept.
And we haven’t even gotten to everything else that happened in the industry this week. So let’s get down to it.
Sunday, May 5
Cinco de Mayo is supposed to be a simple day of rebellion, revelry, and relaxation. That is, unless you’re covering the 2014 Chevrolet Silverado that was announced with a new High Country option level. We’re on the fence about the name, which sounds like the title for a Cheech and Chong movie, but we like the idea: a high-dollar, premium full-size truck that will compete for sales with the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn, and upcoming Toyota Tundra 1794 Edition, in addition to the intra-office GMC Sierra Denali. Additionally, Chevrolet announced horsepower and torque ratings for the base 4.3-liter V-6 in the truck, shaming the numbers of many V-8s from just a few years back.
Monday, May 6
Chevrolet has always said that it wants to make one of the best sports cars in the world with the Corvette, cost no object. Now, it’s putting its money where its mouth is, testing the C7 2014 Chevrolet Corvette Stingray alongside an Audi R8, Ferrari 458 Italia, McLaren MP4-12C, Porsche 911, and Corvette ZR1. All of those cars easily eclipse the Corvette’s price, but Chevrolet is testing them alongside its latest and greatest sports car so it can at least get into the same ballpark. Either that, or beneath the composite plastic body lurks what we assume will be the next-generation Corvette Z06 or ZR1.
Tuesday, May 7
Audi’s advertising department can do no wrong these days. In its latest ad showing the cargo-carrying superiority of the Audi S7 over the rival Mercedes-Benz CLS, the company paired Spocks of past and present, Leonard Nimoy and Zachary Quinto, in a friendly competition. They started off playing 3D checkers and then moved to a race to the country club for a round of golf. Between the Star Trek references, J.J. Abrams-like cinematography, and Nimoy’s “Ballad of Bilbo Baggins,” the clip couldn’t have gotten any better, boldly going where no automaker has gone before.
Wednesday, May 8
Dubai, a wealthy part of the United Arab Emirates, must be a terrible place to be a cop. This week, General Motors announced that Dubai’s police force was taking delivery of a 2013 Chevrolet Camaro SS, a 426-horsepower muscle car. Because that car just isn’t fast enough and it only costs about $35,000, Dubai announced it was adding yet another vehicle to its fleet of patrol cars, a 2013 Aston Martin One-77, one of seven built so far. Aston is only planning on producing 77 total at a cost to customers of at least $1.8 million each. Woe is the Camaro driver who must endure driving such a common car versus the Aston-driving peer.
Thursday, May 9
The Ford Atlas concept truck from the Detroit Auto Show in January was perhaps the second-biggest launch of the event behind the 2014 Corvette. Since then, it’s been speculated that the Atlas was merely a thinly veiled version of the next Ford F-150, supposedly going on sale in 2014 as a 2015 model. We caught up with the man who oversaw its design, Gordon Platto, corralling him for five quick questions on how much of the Atlas would make it to production in the next-generation full-size pickup, the inspiration behind the Atlas’ design, and what he liked about it. Expect to see the production-ready version of the next-generation Ford F-150 at next January’s Detroit Auto Show.
Friday, May 10
A few weeks back, the 2013 Honda Civic earned its title as the safest compact car in the U.S. as it aced IIHS testing, especially in the new small front overlap test that puts more force on a smaller area. Honda happily announced that it’s picking up yet another accolade as the National Highway Traffic Safety Administration bestowed its highest rating upon the new car. The 2012 Honda Civic didn’t have all the same safety systems in it as the 2013 car, but in redesigning the car during an emergency refresh, Honda dropped in all of the pieces to make the car as safe as it is.
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By Jacob Brown