Equus Still Galloping, RLX Still Fighting Obscurity, and XTS Doing Its Job
While Hyundai’s 291 Equuses (Equine?) sold in the U.S. last month don’t sound like a whole lot, consider this: Those people who bought that car spent $60,000 to $66,000 on a Hyundai. Also consider this: The vehicle has far exceeded expectations and far outsold the Volkswagen Phaeton that carried a similar mission in the U.S.–and a similar price tag as well. Slightly cheaper, the 2014 Acura RLX got off to a good start with 336 sold–versus eight previous-generation RLs sold during the same month–and Cadillac cleaned house with 3,061 XTSs leaving its lots. Unconventional luxury cars, whether loaded up plebe mobiles like the Acura and Cadillac (which are both based on cheaper, lesser cars from Honda and Chevrolet) or big cars with unusual badges, will proliferate. Because no one wants to be at the receiving end of a rotten tomato during a 99 Percent rally.
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By Jacob Brown