Thread of the Day: Should Ford, Chevrolet Follow the 2014 Ram 1500 EcoDiesel’s Lead?

With the official announcement of the 2014 Ram 1500 EcoDiesel, the automaker has confirmed it will offer a new and highly anticipated powertrain choice for light-duty pickup buyers. Should the Ford F-150, Chevrolet Silverado, and others follow Ram’s lead into the half-ton diesel market?

2013 Ram 1500 rear three quarter in motion1 300x187 imageDiesel-powered light-duty trucks isn’t without precedent: Ford once considered a 4.5-liter turbo diesel V-8 engine for the F-150 pickup, about the same time GM was developing a 4.5-liter Duramax turbodiesel engine for GMC Sierra 1500 and Chevrolet Silverado 1500 trucks. Development of both engines has been put on hold.

Chrysler went with a smaller 3.0-liter turbodiesel V-6 for the 2014 Ram 1500 EcoDiesel, which it shares with the 2014 Jeep Grand Cherokee. In that SUV, the 3.0-liter turbodiesel is rated 240 hp and 420 lb-ft of torque, with mileage as high as 30 mpg highway. Backed by an eight-speed automatic transmission, the powertrain in the Jeep is tow-rated at 7400 pounds. The 2013 Ram 1500 is shown here.

Pricing hasn’t been announced for the 2014 Ram 1500 EcoDiesel, but we expect a premium over the 3.6-liter V-6 and 5.7-liter V-8 gas engines. Chrysler cites internal research showing customer demand for a diesel-powered half-ton pickup, and we wonder how many will actually buy a 1500 EcoDiesel when it goes on sale later this year. Should Ford and GM offer diesel-powered half-ton trucks in response to the 2014 Ram 1500 EcoDiesel? Share your thoughts below.

By Jason Udy

Related Posts

image-804

NHTSA launches investigations into Ford Crown Victoria police cars, Dodge Viper and Porsche 911

Posted on 23 October 2013

Reuters reports that the National Highway Traffic Safety Administration is investigating certain Ford Crown Victoria, Porsche 911 and Dodge Viper models for potential defects. NHTSA is currently looking into 2005-2008 Crown Victoria police car models ...

image-862

Watch the Hennessey Ford GT makes its record run at Texas Mile

Posted on 22 October 2013

We said they'd probably be out with an official video, we did not lie. The Hennessey-powered camouflage Ford GT sat at one end of the runway at the Texas Mile sitting still. At the other ...

image-770

AAA Says Voice-to-Text Functions are Distracting

Posted on 22 October 2013

Hands-free technology might make it easier to text, talk on the phone, or look up directions while driving, but the AAA Foundation ...