Ford EcoSport

But does the EcoSport mean serious off-roading business? Of course not. Ford calls it an SUV, but curiously speaks of its “go-anywhere appeal,” as opposed to actual capability. Perhaps it’s a good thing that this little crossover is equipped with SYNC’s emergency-assistance system. In case its driver gets really lost in a confusing suburban landscape—or into an accident—the crossover pinpoints its location and notifies emergency services.

  • Prototype Drive: 2014 Ford Fiesta 1.0L EcoBoost
  • Comparison Test: 2013 Ford Escape vs. 2012 Honda CR-V, 2012 Hyundai Tucson, 2012 Kia Sportage, 2013 Mazda CX-5, 2012 Toyota RAV4 
  • Comparison Test: 2011 Ford Fiesta vs. 2010 Honda Fit, 2011 Mazda 2

The EcoSport will be sold in South America, India, and Europe, but there’s no word on a U.S.-market launch. The market for vehicles of its size is extremely price-sensitive. But if fuel prices take off, it is conceivable that Ford would sell it here, just like the other Fiesta-based vehicle, the C-Max hybrid subcompact people mover. In light of that and Ford’s recent global strategy, selling the EcoSport in the States makes some sense. But marketing and product positioning is a topographic nightmare, too; likely one even the EcoSport’s “go-anywhere” capability would struggle to traverse.

Ford EcoSport

2013 Geneva auto show full coverage

By Jens Meiners

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