Toyota kicked off the 2013 Chicago Auto show by announcing substantial updates to its Tundra truck. Along with new styling inside and out plus updated ergonomics and electronics, the 2014 Tundra receives two premium trim levels above Limited: Platinum and 1794 Edition. The latter attempts to establish a link to America’s farming roots (paging Paul Harvey) and take market share currently dominated by Ford and its fancy F-150 King Ranch editions.
Why 1794? That’s the founding year of the ranch upon which Toyota Motor Manufacturing Company Texas sits. How do they stack up?
2013 Ford F-150 King Ranch
Name: King Ranch
Founder: Captain Richard King, Steamboat pilot
Location: South Texas
Size: 825,000 acres/1,300 square miles (bigger than the state of Rhode Island)
Truck connection: When Ford first started the King Ranch trim level, rumor has it all of premium leathers were sourced from King Ranch.
Powertrain (EcoBoost V-6 optional): 5.0L V-8 – 360 hp at 5500 rpm, 380 lb-ft at 4250 rpm, 6A
Turbo 3.5L V-6 – 365 hp at 5000 rpm, 420 lb-ft at 2500 rpm, 6A
2014 Toyota Tundra 1794 Edition
Name: JLC Ranch (El Rancho de la Purisima Concepcion)
Founder: Juan Ignacio de Casanova, former Texas governor
Location: San Antonio, Texas
Size: 24,000 acres originally, under 5000 acres today
Truck connection: Toyota builds all Tundra and Tacomas at a factory built on the JLC Ranch.
Powertrain (Expected for 1794 Edition): 5.7L V-8 – 381 hp at 5600 rpm, 401 lb-ft at 3400 rpm, 6A
So who is the winner? Although Toyota’s ranch was established earlier and has a $1.2-billion state-of-the-art manufacturing plant within its fences, Ford’s King Ranch dominates the market when it comes to the premium truck sector.
By Edward Loh