New Year’s Surprise: Ford May Preview 2015 F-150 At Detroit Show

The past week may have been all about the 2014 Chevrolet Silverado and GMC Sierra, but if a Reuters report is to be believed, Ford may have its own debut not far behind. The news outlet is reporting that Ford will show a concept version of the upcoming 2015 F-150 at the Detroit Auto Show in January, upstaging its Motown rival just a month after the long-awaited reveal of GM’s 2014 half-ton trucks. The F-150 was all-new for 2009, and received a significant refresh, including all-new engines for the 2011 model year.

But the Detroit reveal of the concept does not necessarily mean imminent arrival in the showroom, as the 2015 F-150 isn’t expected in production form until Fall 2014. The 2014 Silverado and Sierra are expected to be available in the second quarter of 2013. Fullsize trucks are major profit centers for all of the domestic manufacturers, and all want to demonstrate leadership in the critical segment.

The main area that has become the focus in the half-ton segment is fuel economy, with the Ram 1500 equipped with the 3.6-liter Pentastar V-6 and eight-speed automatic achieving 25 mpg highway. The most-efficient F-150 equipped with the base 3.7-liter V-6 can get up to 23 mpg highway. Ford has reportedly set an ambitious 15 to 20-percent fuel economy improvement target for the next-generation F-150s, which will be achieved with extensive use of aluminum, and a new generation of V-6 engines, reportedly dubbed the “Nano” family, in the 2.7 to 2.9-liter displacement range. Like Land Rover achieved with the 2013 Range Rover, Ford is aiming to cut up to 700 lb or more from the next-generation trucks.

Source: Reuters

By Edward A. Sanchez

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