Muscle Car Wars 2012: Chevrolet Camaro and Ford Mustang Sales Fight to the Finish

While the 2012 muscle car sales pecking order didn’t change from the year before, the gap between the first place Chevrolet Camaro and second place Ford Mustang shrunk considerably. With Chevrolet Camaro sales down and Ford Mustang sales up from 2011, the sales race was much closer in 2012. Dodge Challenger sales saw a small increase, locking it in third place. As for Hyundai, the automaker doesn’t break out sales of the rear-drive Genesis coupe from the rear-drive Genesis sedan, but even with the two cars’ sales combined, the Genesis remains solidly in fourth place in this company.

Chevrolet Camaro RS, SS, 1LE, ZL1 – 84,391 Units Sold

Although Camaro sales were expected to climb in 2012 with the addition of the 580-hp ZL1 model and 1LE handling package for SS models, the Camaro saw a 4.4-percent decrease in overall sales for the year. December sales were also down 13.6 percent compared to the December 2011.

2013 Ford Mustang Shelby GT500 right rear burnout 300x187 imageFord Mustang V6, GT, Boss 302/Laguna Seca, Shelby GT500 – 82,995 Units Sold

Ford Mustang sales increased dramatically – 17.8 percent – compared to 2011, closing the gap between it and the Camaro to just 1396 units in 2012. Some of the additional sales may have come from the mid-year release of the revised 2013 model, which features standard HID headlights and LED taillights, an 8-hp bump to the GT’s 5.0-liter V-8, and a 662-hp Shelby GT500 model. December sales were up 9.5 percent.

Dodge Challenger SE, R/T, SRT8 – 43,119 Units Sold

Dodge Challenger sales increased 9 percent in 2012 compared to 2011, while sales were up 20 percent in December compared to the previous year. One challenge that may be keeping Mopar in third place could be the lack of a convertible variant, which is available on the Camaro and Mustang.

Hyundai Genesis Coupe 2.0T, 3.8; Sedan 3.8, 4.6, 5.0 R-Spec – 33,973 Units Sold

The Hyundai Genesis Coupe may be the only sporty car on the market to compete with the American muscle cars in size, power, and price. Unfortunately, Hyundai doesn’t break out sales numbers of the Genesis coupe and sedan separately, but combined sales put it behind the third-place Challenger. Like the Mustang, the 2013 Genesis models received updates. The Genesis coupe received a face-lift and a power increase for the turbocharged four-cylinder and naturally aspirated 3.8 V-6 engines, while the 4.6-liter V-8 in the sedan was dropped.

Car December 2012 December 2011 2012 2011
Chevrolet Camaro 5837 6754 84,391 88,249
Ford Mustang 5537 5057 82,995 70,438
Dodge Challenger 3942 3284 43,119 39,534
Hyundai Genesis Coupe Sedan 2397 2470 33,973 32,998

Source: The automakers

By Jason Udy

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