The Toyota Camry Hybrid cuts an unassuming enough figure. To Ford, though, the popular model from the world’s biggest hybrid-vehicle maker is basically Goliath, and the US automaker says it’s taking a good shot at it.
Ford says its December 2012 share of US hybrids jumped almost nine percentage points from a year earlier, while Toyota’s share fell eight percentage points. Meanwhile, Ford’s hybrid sales for January 2013 will more than quadruple from January 2011 to about 5,500 units. Ford is releasing January sales figures today.
Ford notes the high conquest rate of its recently relaunched Fusion Hybrid, saying that almost 70 percent of the model’s buyers had previously driven something other than a Ford. Additionally, Ford says the average Fusion Hybrid buyer is 48 years old, or six years younger than those Camry Hybrid buyers. Meanwhile, the conquest rate for the competing Camry Hybrid is “only 53 percent” (that may speak more to brand loyalty, but we won’t quibble here).
Either way, Ford is coming off a year where it boosted alt-fuel sales by 32 percent from 2011 to more than 35,000 vehicles, including 14,100 Fusion Hybrids and 10,935 C-Max Hybrids. Read Ford’s press release below.
By Danny King