With more than a half-million words in the English language and 10 digits to choose from, Ford had ample opportunity to not name its new European carsharing service pretty much the same as a competing service operated by Mercedes-Benz parent Daimler. Alas, opportunity squandered.
Sometime before June, Ford of Europe will debut its Ford2go car-sharing service in Germany. Through Ford2go, more than 500 vehicles, including models like the Ka compact and Transit Custom Van, will be made available to subscribers throughout the country. Ford will work with DB Rent, which operates Germany’s Flinkster car-sharing service, on Ford2go.
The automaker cited a poll of more than 6,000 Europeans taken last summer that said about 56 percent of the driving public would consider car sharing as a way to cut transportation costs.
Maybe they were thinking of Car2go. That service, which offers Smart ForTwo vehicles available for short-term carsharing, was started by Daimler in Ulm, Germany in 2008 and now has 18 locations worldwide, including Berlin, Dusseldorf and Hamburg. In fact, Car2Go debuted in Berlin last April with 1,000 cars, the company’s largest fleet.
Ford made its first notable impact in the car-sharing world when US car-sharing leader Zipcar said in 2011 that it would buy 1,000 Fords, including Focus and Escape models, for service at more than 250 US college campuses. Check out the Ford2go press release below.
By Danny King