Ford went into the Beijing Motor Show last year talking big about its “15 by 15″ plan for China – introducing 15 new models to the market by 2015, doubling production capacity and its dealership network. Its stand at the show showcased four new vehicles – the EcoSport, Kuga, Edge and Explorer CUVs – along with the launch of the 1.0-liter EcoBoost in the Ford Focus (pictured) and convenience features like the Mandarin-enabled SYNC system in the new, Chinese-built Focus.
It’s all paying off so far, with Ford reporting record December sales and annual sales (all sales are wholesales in China) in the world’s largest auto market. Overall December sales were up 43 percent to 70,510 compared to 49,238 in the year before, with overall annual sales up by 21 percent to 626,616 compared to 519,390 in 2011.
Those numbers are a combination of Ford Motor China sales, and the sales locked up by Ford’s passenger car joint venture partner, Changan, and its commercial vehicle joint venture partner, Jiangling. Passenger cars with Changan were up 31 percent for the year, to 418,500 units, including the imported Ford Edge that climbed to 426,608. The Focus ruled the roost, tallying 296,360 units sold for the year. Commercial vehicles did 200,008 units, a three-percent gain year-on-year.
For the number junkies among you, the press release below breaks it down even further.
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