Ford Focus Electric

Ford is quadrupling the number of US dealers that will be certified to sell plug-in vehicles, but that optimism isn’t being translated to the Focus Electric, apparently. The automaker says the Focus EV will account for five percent of its alt-fuel vehicle sales, at most, the Detroit News says, citing an interview with Ford marketing executive C.J. O’Donnell. About 90 percent of the Focus EVs sold so far are in California.

Challenging Focus EV sales is the fact that Nissan just cut the price of its all-electric Leaf to a price that runs about $10,000 less than the Focus EV. The base MSRPs are $28,800 for the Leaf and $39,200 for the Focus.

Ford’s had a tough time selling its plug-ins. Specifically, Ford sold just 81 Focus Electrics last month, down from 167 in December, and moved less than 700 Focus EVs all of last year. C-Max Energi sales dropped to 338 units in January from 971 in December. The automaker’s brooding its stable of plug-in certified US dealers to about 900 from 200 during the next couple of months.

Related Gallery2012 Ford Focus Electric: Quick Spin

2012 Ford Focus Electric2012 Ford Focus Electric2012 Ford Focus Electric2012 Ford Focus Electric2012 Ford Focus Electric2012 Ford Focus Electric2012 Ford Focus Electric2012 Ford Focus Electric

By Danny King

Related Posts


NHTSA launches investigations into Ford Crown Victoria police cars, Dodge Viper and Porsche 911

Posted on 23 October 2013

Reuters reports that the National Highway Traffic Safety Administration is investigating certain Ford Crown Victoria, Porsche 911 and Dodge Viper models for potential defects. NHTSA is currently looking into 2005-2008 Crown Victoria police car models ...


Watch the Hennessey Ford GT makes its record run at Texas Mile

Posted on 22 October 2013

We said they'd probably be out with an official video, we did not lie. The Hennessey-powered camouflage Ford GT sat at one end of the runway at the Texas Mile sitting still. At the other ...


AAA Says Voice-to-Text Functions are Distracting

Posted on 22 October 2013

Hands-free technology might make it easier to text, talk on the phone, or look up directions while driving, but the AAA Foundation ...