And so it begins: Even with the start of retail production nowhere in sight, the all-new Ford F-150—in the form of the Ford Atlas Concept—already has won its first major industry award. The next iteration of the best-selling vehicle in America was named the Most Significant Vehicle of the North American International Auto Show by AutoWeek, with Bob Gritzinger—the publication’s executive editor—saying that: “The Atlas Concept is clearly Most Significant winner for the things you don’t see, like hidden aerodynamic improvements and weight savings from high-strength steel and interior parts, like thinner seats.

“Those things add up to significant fuel savings for pickup trucks down the road. A next-generation EcoBoost with Auto Start-Stop technology also signals why Atlas is a real game changer.”

More specifically, the Atlas also shoulders new content like:

Hidden cargo ramps
Active aero shutters for both the grille and wheels
The next advance in tailgate-step technology, with a new system that doubles as a bed extender for carrying longer cargo
Trailer Backup Assist, which leverages a rearview camera system to simplify hooking up trailers
Detailed design touches such as in-bed LED cargo lights
The Blue Oval’s cutting-edge SYNC with MyFord Touch system

“We are thrilled by the enthusiastic response to the Ford Atlas Concept,” said Raj Nair, Ford group vice president for Global Product Development. “This award from Autoweek—plus overwhelming positive reaction from news media and across social channels alike—confirms Ford is the recognized thought leader in trucks, in addition to our position as truck sales leader for 36 years.”

By Charles Krome

Related Posts

image-804

NHTSA launches investigations into Ford Crown Victoria police cars, Dodge Viper and Porsche 911

Posted on 23 October 2013

Reuters reports that the National Highway Traffic Safety Administration is investigating certain Ford Crown Victoria, Porsche 911 and Dodge Viper models for potential defects. NHTSA is currently looking into 2005-2008 Crown Victoria police car models ...

image-862

Watch the Hennessey Ford GT makes its record run at Texas Mile

Posted on 22 October 2013

We said they'd probably be out with an official video, we did not lie. The Hennessey-powered camouflage Ford GT sat at one end of the runway at the Texas Mile sitting still. At the other ...

image-770

AAA Says Voice-to-Text Functions are Distracting

Posted on 22 October 2013

Hands-free technology might make it easier to text, talk on the phone, or look up directions while driving, but the AAA Foundation ...