Author Archives: Ernest Beaudette

Top 10 March Sales Surprises: Big (and Small) Sales From Unexpected Places

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3,538 People Wanted a New 84-Horsepower Car Last Month Infotainment! Luxury car features! Technology! We hear all these buzz words time after time because there’s a notion that the buying public wants all of the sophistication of a Mercedes-Benz S-Class at any price point. What we’re seeing is that it’s not unusual to find a $20,000 subcompact anymore. Chevrolet bucked the trend, offering ...

2013 Ford Mustang V6

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Secretary Trim, Evolved There was a time not so long ago when opting for a base Ford Mustang meant getting little more than some sheetmetal, an anemic four-cylinder engine and what may very well have been the world's most disappointing automatic transmission. During the Fox Body years, Ford seemed hell-bent on living up to Carroll Shelby's derogatory description of the coupe as little more than a runabout for demure office assistants, and the result was a ...

Exotics Roundup: 2013 New York International Auto Show

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Porsche 911 GT3 The completely redeveloped Porsche 911 GT3 shows off its sporty design, benefiting from a new engine, transmission, body, and chassis. When tested on the Nurburgring, the 911 GT3 had an impressive lap time of less than 7 minutes and 30 seconds around the 17-mile track. As an everyday driver the GT3 has active rear-wheel steering for the first time and ...

2013 Shelby 1000 unleashes its 1,200 horsepower ahead of NY show reveal

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True story: Last fall, I had the opportunity to spend a week with Ford's new 2013 Shelby GT500 – the Blue Oval's factory Mustang with 662 horsepower and 631 pound-feet of torque. It's an amazing beast, to be sure. I'm not sure if it was Michigan's damp streets strewn with potholes and wet leaves, but at no point did I ever say to myself, 'You know, Ford is on to a really good thing here, ...

2014 Ford Fusion’s 1.5-Liter EcoBoost Four Detailed: Less Displacement, Same Horsepower as the 1.6

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Ford recently made the surprising, yet easily explained move to add a second mid-level turbocharged EcoBoost four-cylinder engine to the 2014 Fusion sedan's engine lineup. The company has revealed the new 1.5-liter engine's specifications, and as promised, it offers nearly identical output to the other mid-level turbo engine, the 1.6-liter EcoBoost. For an explanation as to why Ford decided to further crowd the Fusion‘s already-crowded engine order sheet, the answer is twofold: One, Ford is looking ...

Ford of India in hot water for Figo celebrity bondage ads

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Apparently sensibilities in India, at least in the case of some Ford marketing partners, are downright lascivious at times. Case in point are a new series of print ads, presumably touting the vast cargo capacity of the Ford Figo hatchback, that involve more than a whiff of T&A, S&M and other sexy abbreviations. In all seriousness, the advertising campaign is taking some major heat in the Indian press for being outrageously sexist. All three images – ...

May Auto Sales: Ford Has Their Best Sales Month

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May was a very good month for Ford. The brand moved 246,585 vehicles, representing 14 percent increase when compared to last May and being Ford's best month in sales so far this year. Not surprisingly, the F-Series pickup was Ford's big seller for the month. However, May was the month that F-Series broke into the 70,000 mark by moving 71,604 pickups. Not only does this represent a 31 percent increase from last May, it marks the ...

Video: Talking Ford Trucks With Ford’s Truck Boss

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Doug Scott, Ford Truck’s marketing chief, is the special guest on the latest episode of WOT, which also features Motor Trend hosts Ed Loh, Allyson Harwood, Jonny Lieberman, and Four Wheeler editor-in-chief John Cappa. Topic of discussion? The Ford Atlas concept truck and the current state of the F-Series pickup truck. The F-Series has been America’s best-selling vehicle for more than 36 years and Scott has been a part of that success for 35 years. The ...

2015 Ford F-150 SuperCab Looks to Retain Rear-Hinged Back Doors, Likely to Open Wider

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Wondering how the 2015 Ford F-150 will be different from the current-generation truck? Look to its rear doors. Speaking in front of a small audience of industry analysts and journalists this week, Ford trucks marketing manager Doug Scott revealed a few hints of what to expect on the next-generation Ford F-150 full-size pickup. He said Ford looked at how customers used their SuperCab ...

Ex-GM VP LaNeve takes over Lincoln ad agency

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Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales ...