American Full-Size Pickups Top U.S. Truck Sales in 2012

Americans love their trucks. That was especially true in 2012, when U.S. buyers consumed nearly 2 million pickups. With a dominating lead of more than 200,000 units over runner-up Chevrolet Silverado, the Ford F-Series was America’s best-selling truck last year at 645,316 pickups sold.

2013 Chevrolet Silverado front three quarter2 300x187 imageThough the Chevrolet Silverado, which moved 418,312 units in 2012, was massively outsold by the Ford F-Series, if you combine its total with the 157,185 sales of platform-mate and fourth-place finisher GMC Sierra, the gap is closed significantly. Filling the third place spot is the Ram Pickup with 293,363 units sold. Toyota’s truck contenders finished back-to-back in the sales race, with the midsize Tacoma placing fifth at 141,365 units sold, and the full-size Tundra landing in sixth at 101,621 sales.

The Nissan Frontier sold 55,435 units in 2012, good enough for seventh place and a slight bump in sales over the prior year. The Chevrolet Colorado moved 36,840 units for an eighth-place finish, while platform-mate GMC Canyon placed 12th with just 8735 units sold. Though those results seem embarrassing now, both nameplates receive an overhaul next year, injecting some life into the midsize segment and likely bolstering the models’ sales numbers in 2013. Though the half-truck/half-SUV Chevy Avalanche will be discontinued after the 2013 model year, its sales of 23,995 units in 2012 were good enough for a ninth-place finish.

2012 Honda Ridgeline front three quarter view 300x187 imageThe aging Nissan Titan found itself in 10th place, with sales of 21,576 units – down 1.9 percent from 2011’s total. That full-size pickup’s second-generation model has been delayed until at least model-year 2014, which likely means Titan sales will continue to slide as more modern competition comes to market. Meanwhile, the Ford Ranger, which is exiting the U.S. market, managed to garner 19,366 sales as production was winding down – earning it 11th place. The still-in-production unibody Honda Ridgeline, on the other hand, only found homes with 14,068 buyers, landing it in 12th place. The Chevy Avalanche’s Cadillac-badged stablemate Escalade EXT crossed the finish line dead-last, with 1934 units of the truck bed-equipped niche luxury vehicle sold in 2012.

See the full breakdown of 2012 U.S. truck sales below.

Source: The automakers

Model All of 2012 All of 2011 December 2012 sales
Ford F-Series 645,316 584,917 68,787
Chevy Silverado 418,312 415,130 50,699
Ram Pickup 293,363 244,762 30,211
GMC Sierra 157,185 149,170 18,710
Toyota Tacoma 141,365 110,705 14,030
Toyota Tundra 101,621 82,908 10,254
Nissan Frontier 55,435 51,700 3,688
Chevy Colorado 36,840 31,026 1,293
Chevy Avalanche 23,995 20,088 2,737
Nissan Titan 21,576 21,994 1,838
Ford Ranger 19,366 70,832 118
Honda Ridgeline 14,068 9,759 1,553
GMC Canyon 8,735 9,590 315
Cadillac Escalade EXT 1,934 2,036 256

By Alex Nishimoto

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