The 2013 Ford Focus Electric is joining the Nissan Leaf and Chevrolet Volt in offering substantial incentives — it appears consumer interest has yet to catch up with the technology advances in alternative-powertrain cars. Through the beginning of April, Ford is offering $10,750 cash back on leased electric Focuses in certain areas, not too different from the 2012 Nissan Leaf incentives we reported on late last year.
A 36-month lease on a 2013 Ford Focus Electric is set at $249 a month with $2138 due at signing (for those who qualify) in Southern California, and Nissan remains aggressive with Leaf offers before the 2013 model reaches dealerships. Through the end of January, a 2012 Leaf can be leased for $219 a month with $1999 due at signing — a deal that includes a $9450 rebate. For comparison, through February 4, the regular 2012 Toyota Prius can be leased for 36 months at $229 a month with $2499 due at signing. If you’d prefer to drive a Focus Electric for longer than three years, Ford is also offering 0 percent APR for 60 months with $2000 in incentives.
The electrified Focus was initially available in select markets before starting a nationwide rollout toward the end of 2012. While the Ford’s EPA-rated range is 76 miles, the pre-refresh Nissan is rated at 73 miles. In a First Drive of the Focus Electric, we noted that the Leaf’s battery intrudes less on passenger and cargo room, but the Ford could be charged quicker.
Thanks in part to the electric Focus’ 700 pounds of extra weight, testing director Kim Reynolds at the time said it was the best-driving Focus he’d ever experienced: “No, certainly not the nimblest or fastest-cornering, but the best relative to how most people actually drive. That weight profoundly improves its ride quality, giving it an impression of solidity that’s noticeably greater than its gasoline version. … The Focus EV accelerates with certainty, steers well enough (I felt some of what I’d call torque-stickiness at times, but not a big deal) and stopped with little of the fishiness regenerative brakes often cause.”
Like the Focus Electric and Leaf, the Chevrolet Volt has been offered with amazing deals to keep buyers interested. If you were considering the lease of a regular 2012 Toyota Prius, would a similarly priced 2013 Ford Focus Electric or 2012 Nissan Leaf catch your attention? Tell us what you think in the comments section below.
By Zach Gale