What hasn’t been said about the Ford Fiesta already: It’s fun, practical, fuel-efficient, and among the cheaper new cars available. But it’s moving up the price ladder just a little bit.
In receiving a significant update with a new Aston Martin-style grille highlighting the biggest exterior change, the 2014 Ford Fiesta is also getting a price increase, now starting at $14,795, including $795 for destination and handling, compared to last year’s $13,995 for a base-level sedan. The hatchback increases just $400, now starting at $15,395 for with a five-speed manual and a 1.6-liter four-cylinder engine with 120 horsepower.
The six-speed dual-clutch automatic transmission adds $1,095 to the price.
Trim levels remain the same, including base Fiesta S, mid-level Fiesta SE ($16,245 sedan; $16,845 hatch), and top-tier Fiesta Titanium ($18,595 sedan; $18,995 hatch). But there’s now a hatch-exclusive 2014 Ford Fiesta ST with 197 horsepower and an exclusive six-speed manual transmission, starting at $22,195 and undercutting the larger 252-horsepower Ford Focus ST by just around $2,000.
With all the options boxes ticked, including the $795 navigation system, $1,995 Recaro sport seats, and $375 gray-colored wheels, the Fiesta tallies $26,195. That’s deep into the next class up’s price range, but priced competitively with the Fiat 500 Abarth and Mini Cooper S with which it competes.
We’ve already driven a pre-production, European-spec 2014 Ford Fiesta and loved it. But that car had an EcoBoost 1.0-liter three-cylinder engine with 123 horsepower and 148 lb-ft of torque–pulling force–a significant bump from the standard car’s 112 lb-ft. It also nets somewhere above 40 mpg.
Ford hasn’t priced the U.S.-spec version of the 2014 Fiesta 1.0-liter EcoBoost yet, but we expect it to be a small premium over the base engine–a premium well worth the cost of entry.
The 2014 Ford Fiesta goes on sale this spring.
By Jacob Brown