If you have your heart set on scrambling across the rocky trails of Moab in a ruby-red F-150 Raptor with luxurious seats trimmed in brick red, then the 2014 Ford F-150 SVT Raptor Special Edition will be for you when it goes on sale this fall.
This special edition of the 2014 Ford F-150 Raptor is all about the way it looks. The ruby-red metallic paint is complemented by special graphics for the cargo box, while the interior features different treatments for the center stack and console as well as the door panels, plus the special seat upholstery. You’ll be able to get this special edition appearance package in black as well.
An Appearance Package for the Dirt?
It might be a surprise to see such a traditional appearance package on the 2014 Ford F-150 SVT Raptor.
When the 2010 version of the F-150 SVT Raptor hit the ground, its off-road credentials were plain to see in its long-travel suspension with Fox racing dampers, protective skid plates and hill-descent control. Since then it has become available with a four-door SuperCrew cab in 2011, acquired a camera on the front grille and a Torsen limited-slip front differential for the front wheels to enhance rock-crawling in 2012, then incorporated HID headlights, bead-lock wheels and MyFord Touch in 2013.
As a result, more than 13,000 Ford F-150 SVT Raptors were sold in 2012.
Nevertheless, this special edition reflects the way that the Ford F-150 is evolving as the market for luxury-trimmed, full-size pickup trucks surprisingly expands.
Big Trucks Are Getting Nicer
Ford has done much to promote the work credentials of the F-150 pickup truck, noting that the majority of trucks used in numerous work-related capacities are F-150s, something which contributed to more than 645,316 F-150 sales in the U.S. last year.
The sales analysts at Ford anticipate further improvement in the sales of full-size trucks as the housing construction industry improves, since market data shows a direct correlation between housing starts and trucks sales.
At the same time, Doug Scott, marketing manager of the Ford Truck group, admits that sales of the top trim levels of the F-150 have been steadily expanding over the last four years. During 2012 the Lariat, King Ranch, Platinum, and Limited trim levels represented 35 percent of F-150 and F-150 Super Duty sales – more than 225,000 trucks.
Big Trucks Are Here To Stay
The market for full-size pickup trucks is certainly changing, as the Ford analysts note that fuel-efficiency is now a prime purchase consideration for truck buyers. Indeed half of F-150s are purchased with V6 engines, even though the EcoBoost V-6 represents a $2195 premium in the purchase price.
Nevertheless, truck sales are not declining, despite the doom forecast during the escalation in fuel prices over the past few years. Instead the increase in more elaborately optioned trucks reflects a search for improved full-time, all-purpose truck transportation, not just niche use. Americans like trucks, appreciate the capabilities they offer, and are looking for improved function, whether this comes from engine fuel-economy, electronic conveniences or just nicer seats.
The 2014 Ford F-150 SVT Raptor Special Edition is a reminder that trucks are back, and they don’t have to look like farm implements, no matter what some people might think.