Archives for August 15th, 2013

Ford Launches A New Vehicle Orientation Program

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This week, Ford has launched a new Vehicle Orientation program at dealerships to help buyers understand and use certain features of their new vehicles. The program begins with a salesperson doing an orientation of specific features a buyer would like to learn more about. From there, a list of the specific features is sent to a buyer in a email with links to what Ford is calling ‘video snacks’. The ‘video snacks’ are short videos ...

Ford Tests Truck Durability With Robots Behind The Wheel

Ford is the first automaker to develop and implement a robotic test driving program to help out in the durability testing of Ford's truck and van lineup. “Some of the tests we do on our commercial trucks for North America are so strenuous that we limit the exposure time for human drivers. The challenge is completing testing to meet vehicle development time lines while keeping our drivers comfortable. Robotic testing allows us to do both. We ...