When looking for a good reason to buy a new car, cash-back options and other incentives are important, which makes Ford’s offer on the 2013 Focus Electric very tempting. It is offering $10,750 on this model, which is almost a 25 percent discount. This high of an incentive hasn’t been seen since the Nissan Leaf EV, which offered a $9,450 manufacturer’s rebate last month.
Although this is a great offer, it’s important to read the fine print. The $10,750 incentive is for a lease as part of the Ford Credit Red Carpet Lease promotion. There are also other options not included on the model eligible for that high cash-back offer. It’s imperative to check which options are included in the offer and what will be extra, as that may play into how much the cash back offer will end up saving you.
With Nissan, and now Ford, offering massive discounts on their EVs, it’s possible that other manufacturers will raise their incentives to compete. However, it’s important to not be easily seduced by special offers and incentives. Having incentives, special offers, and low prices are a great tool used by dealers to sell cars. Even though it may be a good deal, it’s more important to make sure it’s the right car, one you can be happy with after the euphoria of the great deal wears off.